AXYS Bank commissioned Render Edge Studio to create a complete 3D
visualization of their upcoming black credit card — a product that had not yet
been manufactured. With no physical reference to work from, our team built the
entire visual identity of the card from scratch, producing premium-grade imagery
and animation for use across the bank’s website, social media, and marketing
channels.
The primary goal was to create a photorealistic 3D visualization that conveyed the card’s premium and luxurious positioning before a single physical card
was ever printed. The visuals needed to communicate exclusivity, craftsmanship,
and brand prestige, serving as the definitive marketing asset for the product
launch.
The visualization was crafted for AXYS Bank’s premium customer segment
affluent individuals and high-net-worth clients who associate a black card with
status, exclusivity, and superior financial service. The imagery also served AXYS
Bank’s internal marketing and executive teams during the pre-launch phase.
The final renders exceeded our expectations entirely. The card looked more refined and premium than we could have imagined before production. Render Edge Studio captured exactly the luxury feel we were aiming for and then some.
No Physical Reference
Every design decision geometry, material finish, embossing, proportions had to be constructed entirely from thebrief and creative direction alone.
Black Glossy Material
A black, glossy surface is among the most demanding materials in 3D rendering. It absorbs light, making it extremely difficult to reveal form without losing depth or realism.
Lighting Mastery
Achieving a lighting setup that conveyed luxury and legibility required extensive iteration balancing HDR environments, fill lights, and specular highlights.
Multi-format Output
Outputs needed to perform across multiple formats static hero images, animations, and social cuts all maintaining consistent premium quality.
Under the creative direction of Zakiul Haque Sumon, the Render Edge Studio team developed the card’s full 3D model from scratch building the geometry, surface material, and lighting environment with meticulous care. HDR Light Studio was used alongside Blender to construct a bespoke lighting rig specifically tuned for the black glossy finish, allowing the card’s form to read with clarity and depth. Rather than applying generic studio lighting, we crafted a custom HDRI environment that skimmed light across the card’s surface drawing out edge highlights and subtle reflections that gave the piece its cinematic, premium quality. The result was a full suite of assets ready for web, animation, and social
media deployment.
The final visuals were received with strong client satisfaction and deployed across AXYS Bank’s website, social media, and marketing collateral. Beyond the immediate brief, the project opened an ongoing creative partnership wit Render Edge Studio now handling visualization for AXYS Bank’s wider card lineup. It remains one of the most technically rewarding and creatively fulfilling
projects in our portfolio.
